Seed strategy
Seed Scoring Foundations
This training program walks acquisition teams through a structured seed scoring workflow. You will define quality signals, weight them by funnel stage, and document decisions so expansion rules stay consistent across campaigns.
₩320,000 informational
Features
- Seed quality rubric template with 12 weighted criteria
- Live review of three anonymized seed exports from Meta and Google
- Overlap analysis worksheet for duplicate seed prevention
- Documentation standards for handoffs to media buyers
- Weekly office-hour access during the four-week cohort
- Post-session checklist for stakeholder sign-off
Outcomes
- A documented seed scoring model your team can reuse
- Fewer unstable expansions caused by weak seed inputs
- Clear criteria for when to pause and refresh seeds
Hana Park
Acquisition strategist with eight years in paid social seed architecture.
FAQ
Do I need access to our ad account during sessions?
Helpful but not required. We work with anonymized exports you can prepare in advance. Live account access is not included in the base program.
Is this suitable for agencies managing multiple clients?
Yes. Many agency planners use the rubric across accounts. You will need to adapt weighting per client vertical.
What is not included?
We do not run campaigns on your behalf or guarantee platform performance outcomes. This is methodology training only.
Reviews
"The Seed Scoring Foundations rubric stopped our team from recycling the same 2% purchaser list every quarter. Week two overlap worksheet was the turning point."
"Dense first session — worth it once the template clicked."