Process
The path through a cohort
Step 1
Fit call
30 minutes to confirm program match, cohort dates, and team size.
Step 2
Pre-work
Export seed audiences (anonymized) and complete the intake questionnaire.
Step 3
Live workshops
Cohort sessions with exercises, peer review, and mentor feedback.
Step 4
Implementation week
Apply templates to one live campaign with office-hour support.
Step 5
Documentation handoff
Finalize ladder, gates, and creative briefs in your internal wiki.
Step 6
Review checkpoint
Optional follow-up session 30 days post-cohort for refresh planning.
Before / after workflow
Before
- Ad hoc seed selection per launch
- Expansion when CPA spikes
- Creative briefs disconnected from tiers
After
- Scored seeds with documented criteria
- Ladder tiers with scheduled refresh
- Gates before each broadening step