quality scoring
Quality Gates for Lookalikes
Quality gates prevent runaway spend on audiences that look large but convert poorly. This program teaches gate criteria, sign-off rituals, and rollback procedures when signals turn negative.
₩285,000 informational
Features
- Gate checklist with pass/fail thresholds
- Conversion quality proxies when volume is low
- Rollback playbook for underperforming tiers
- Stakeholder sign-off email templates
- Integration notes for BI dashboards
- Simulation exercise with historical data
Outcomes
- Three operational quality gates before expansion
- Documented rollback steps your team has rehearsed
- Reduced wasted spend on premature broadening
Yuki Tanaka
Optimization analyst specializing in conversion quality at scale.
FAQ
Minimum data volume required?
Ideally 200+ conversions per month on your primary seed event. Smaller accounts can use proxy metrics taught in week two.
Is BI tool setup included?
We provide dashboard spec sheets. Implementation in your BI stack is your team responsibility.
What we do not cover
Attribution modeling debates and MMM workshops are outside scope.
Reviews
"Quality Gates for Lookalikes — the rollback playbook saved us from a bad 3% expansion last month."