Seed strategy

B2B SaaS Lookalike Playbook

5 weeks · Cohort + async

Cover for B2B SaaS Lookalike Playbook

B2B seeds differ from e-commerce purchasers. Map trial quality, product-qualified leads, and closed-won accounts into platform-specific lookalikes with realistic volume expectations.

₩520,000 informational

Features

  • PQL definition workshop with your data
  • Trial-to-paid seed weighting model
  • ABM overlap considerations
  • LinkedIn vs Meta seed comparison module
  • Sales feedback loop integration
  • Long-cycle pacing guide

Outcomes

  • Documented B2B seed hierarchy
  • PQL-based seed ready for platform upload
  • Sales-aligned refresh triggers
James Okonkwo

James Okonkwo

Media trainer focused on lookalike expansion in B2B SaaS and DTC.

FAQ

Minimum trial volume?

Roughly 500 trials per quarter recommended for meaningful exercises.

Enterprise sales cycles?

We address cycles up to 9 months. Longer cycles need custom consulting.

Limitation

We do not configure your CRM or marketing automation platform.

Reviews

"B2B SaaS Lookalike Playbook PQL workshop surfaced disagreements we needed. Productive friction."

— Daniel , Head of growth , SaaS · 5/5

"LinkedIn module felt short for our stack — still useful framework."

— Kim
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